Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2023 Ford F-150 XLT SuperCrew 4WD combines power and capability with thoughtful design. Finished in Carbonized Gray Metallic, it features a 5.5-foot box and rides on distinctive 20-inch chrome-like PVD wheels wrapped in 275/60R20 all-terrain tires, complemented by 6-inch extended bright polished running boards for easier access. Inside, the black interior with medium dark slate accents offers comfort and convenience. Under the hood, the 5.0L V8 engine delivers strong performance suited for work or leisure. The XLT Chrome Appearance Package adds an extra layer of style to this rugged pickup. For ease of entry and security, this model includes the SecuriCode driver's side keyless-entry keypad. Tow with confidence thanks to the integrated trailer brake controller. The cabin is equipped with SYNC 4 technology, featuring a primary touchscreen display, enhanced voice recognition, Bluetooth wireless audio streaming, and internet radio capability, keeping you connected and entertained on the road. Safety is addressed through a comprehensive suite of features including Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection, Lane Keeping Alert, Reverse Brake Assist collision mitigation, and a rear-mounted camera, helping to provide awareness in various driving situations. An auto-dimming rearview mirror adds to the driver-focused convenience of this capable Ford F-150.