Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2023 Ford F-150 XLT SuperCrew 4WD features an Agate Black Metallic exterior complemented by a Black with Medium Dark Slate interior. Powered by a 2.7L V6 EcoBoost engine, it delivers a balanced mix of capability and efficiency. The 5.5-foot box offers practical cargo space for various needs. Equipped with advanced technology, the cabin includes SYNC 4 with a touchscreen primary display, enhanced voice recognition, Bluetooth wireless audio streaming, and internet radio capability, ensuring connectivity and entertainment on the go. The SecuriCode driver's side keyless-entry keypad adds convenience for easy access. Safety is prioritized with Pre-Collision Assist featuring automatic emergency braking and pedestrian detection, lane-keeping alert, reverse brake assist, and a rear-mounted camera, all designed to enhance driver awareness and mitigate potential collisions. Additional comfort and style come from the XLT Chrome Appearance Package and 6-inch extended bright polished running boards, while the auto-dimming rearview mirror improves night driving. This F-150 also includes an extended powertrain warranty tailored for fleet customers, providing added peace of mind. Well-equipped and thoughtfully designed, this Ford F-150 XLT combines practicality, advanced safety, and modern technology in a capable full-size truck.