About Pioneer Ford

Welcome to the Pioneer Ford family!

As a family-owned and operated Ford dealership, we strive to offer the very best vehicle purchasing and servicing experience. Every customer is treated with respect, patience and kindness because we understand that vehicles are a big investment.

From a knowledgeable service department to an experienced sales staff and helpful finance expert, Pioneer Ford Sales is excited to put your needs first. We are proud to serve our community and surrounding areas, including: Platteville, Lancaster, Potosi, Cuba City, Dodgeville, Dubuque and beyond.

We have a great selection of new Ford vehicles and more arriving daily. Do you need a truck that gets the tough jobs done? Check out our Ford F-150 and Superduty line up. We love SUV and have all the popular models, including: Ecosport, Escape, Edge, and Explorer.

From budget friendly to slightly used vehicles, we have something for everyone in our Pioneer Pre Driven Vehicle inventory. Inspected by one of our certified technicians, our used trucks, SUVs and cars are great options.

Speaking of our certified technicians, the Pioneer Ford service department is comprised of a knowledgeable and dedicated team ready help. From funny noises to regular maintenance, we can help you get back on the road faster.


Contact Info

Pioneer Ford Sales

1035 East Business Highway 151
Directions Platteville, WI 53818

  • Sales: 888-736-2808
  • Service: 888-840-4208
  • Parts: (608) 348-2409

Showroom Hours

  • Monday 8:30 AM - 7:00 PM
  • Tuesday 8:30 AM - 6:00 PM
  • Wednesday 8:30 AM - 6:00 PM
  • Thursday 8:30 AM - 6:00 PM
  • Friday 8:30 AM - 6:00 PM
  • Saturday 9:00 AM - 2:00 PM
  • Sunday Closed
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