Where We Treat You Like Family

Family Owned and Operated Since 1961

New Arrivals

  • 2022 Ford Escape SE SUV
    2022 Ford Escape SE SUV EcoBoost Engine…
    • $33,285

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  • 2023 Ford Bronco Sport Big Bend
    2023 Ford Bronco Sport Big Bend EcoBoost…
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  • 2022 Ford Escape SE SUV
    2022 Ford Escape SE SUV EcoBoost Engine…
    • $33,680

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  • 2022 Ford Bronco Wildtrak SUV
    2022 Ford Bronco Wildtrak SUV EcoBoost E…
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  • 2022 Ford Escape SEL SUV
    2022 Ford Escape SEL SUV EcoBoost Engine…
    • $36,370

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Welcome to Pioneer Ford Sales

Where We Treat You Like Family

We are a family-owned & operated Ford Dealership in Platteville, WI. We are proud to serve our community and surrounding areas including, Lancaster, Cuba City, Potosi, Dodgeville, Dubuque and Beyond!From our Sales to Financing to regular scheduled maintenance, our team of experts at Pioneer Ford will make sure your vehicle needs are taken care of.We have a great selection of new Ford vehicles arriving daily! From the brand new Ford Ranger and F-150's, to our extensive selection of Explorers, Escapes and Edges. We also have a great inventory of Pre-Owned Cars, Trucks and SUV's!