Welcome to Pioneer Ford Sales

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Car Shopping Made Easy

Here at Pioneer Ford Sales, it is our mission to be the automotive home of drivers in the Platteville, WI area. We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

Speaking of new Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of used cars, trucks, and SUVs in inventory. With competitive prices offered on every pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Platteville.

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going


Here at Pioneer Ford Sales, we are committed to giving  customers the best experience possible. It starts with you! Our certified sales team is excited to help you. We start with understanding your budget and situation to get you into a vehicle that is the perfect for your lifestyle.

We have a wide selection of new and pre-owned vehicles, including: F-150, Explorer, Edge, Fusion and more. Browse our inventory online, request more information about vehicles, set up a test drive, make a service appointment or inquire about financing!

Whether you're from Platteville, Dubuque, Lancaster, Dodgeville, or the surrounding area; you will find a trustworthy staff and a business that has been family owned and operated for over 5o years.

Get in Touch

  • Contact Our Sales Department: (608) 348-2409
  • Monday8:30am-5:30pm
  • Tuesday8:30am-5:30pm
  • Wednesday8:30am-5:30pm
  • Thursday8:30am-5:30pm
  • Friday8:30am-5:30pm
  • Saturday8:30am-12pm
  • SundayClosed
  1. Pioneer Ford Sales

    1035 East Business Highway 151
    Platteville, WI 53818

    • Sales: (608) 348-2409
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