Ford First Responder Appreciation Program

Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Bonus Cash Offer.
First Responders Appreciation Cash for active members of an eligible First Responders Association and household members. $1,000 available on purchase or lease of eligible new 2018/2019 F-150 and Super Duty only. Excludes F-150 Diesel and F-150 Raptor. $500 on most other eligible Ford or Lincoln vehicles. Not available on Focus RS, Mustang Shelby® GT350/GT350R, Mustang BULLITT, Ford GT, F-150 Raptor, F-150 Diesel or 2018 Lincoln Navigator. May not combine with other private or commercial offers. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer's stock by 10/1/18. See dealer or go to FordSalutesThoseWhoServe.com for complete details and eligibility.
Eligible Occupations That Qualify for Incentive:
911 Dispatchers
- 911 Dispatchers are now eligible!
Police
- Police Officer
- Sheriff/Sheriff's Deputy
- Correctional Officer
- State Trooper
- Federal Law Enforcement Officer
Fire Department
- Career Firefighter
- Volunteer Firefighter
EMT
- EMT
- Paramedic
Occupations That Do NOT Qualify for Inventive at this Time:
- Registered Nurse
- Ski Patrol - Unless you have a current EMT License
- CERT Team Members (Community Emergency Response Team)
- VIPS - Volunteers in Police Service
- Search and Rescue
- Emergency Management Volunteers
Make an Inquiry
Contact
Pioneer Ford Sales
1035 East Business Highway 151
Platteville, WI 53818
- Sales: (608) 348-2409
- Service: (608) 348-4320
- Parts: (608) 348-2409
Hours
- Monday 8:30 AM - 6:30 PM
- Tuesday 8:30 AM - 6:00 PM
- Wednesday 8:30 AM - 6:00 PM
- Thursday 8:30 AM - 6:00 PM
- Friday 8:30 AM - 6:00 PM
- Saturday 9:00 AM - 12:00 PM
- Sunday Closed