Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford Bronco Big Bend 4-door 4x4 in Oxford White offers a rugged yet refined off-road experience. Powered by a 2.3L EcoBoost I-4 engine with 275 horsepower, it features direct injection, a turbocharger, and advanced variable valve timing for responsive performance. The 7-speed manual transmission provides engaging control on diverse terrain, complemented by a 4.46 axle ratio and P255/75R17 all-terrain tires mounted on 17-inch carbonized gray-painted aluminum wheels. Inside, cloth bucket seats provide comfort, while the Ford Connectivity Package includes SYNC 4 technology with a primary touchscreen display, voice-activated audio controls, Bluetooth wireless streaming, and SiriusXM with 360L for extensive entertainment options. Internet radio capability and external memory control add further convenience. Safety is a priority with Pre-Collision Assist featuring pedestrian detection, a rear-mounted camera, brake assist system, and MyKey restricted driving mode to promote responsible driving. This Bronco combines capable off-road design with thoughtful technology and safety features, ready to handle a variety of driving demands without compromising everyday usability.




