Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Introducing the 2026 Ford Bronco Sport Big Bend, a perfect blend of rugged capability and modern design. Showcasing a striking velocity blue metallic exterior, this vehicle not only stands out but also boasts an elegant ebony interior that enhances your driving experience. Equipped with a 1.5L 3-cylinder engine, the Bronco Sport Big Bend offers responsive performance and efficiency, making it ideal for both urban commutes and adventurous getaways. This model is designed with safety as a priority, featuring an array of standard equipment that includes Autonomous Cruise Control with Lane Centering, Forward Collision Warning with Automatic Emergency Braking, and advanced Pre-Collision Assist with Pedestrian Detection. The addition of a rear-mounted camera and Lane-Keeping System provides extra confidence as you navigate various terrains. With its versatile style and robust safety features, the 2026 Ford Bronco Sport Big Bend is the perfect choice for those who seek both adventure and peace of mind on the road. Experience the excitement today and make every drive an adventure with the Bronco Sport.