Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford Bronco Sport Big Bend in Carbonized Gray Metallic offers versatile capability paired with modern technology. Powered by a 1.5L EcoBoost turbocharged engine delivering 181 horsepower and mated to an 8-speed automatic transmission, this 4x4 model is designed to handle a variety of driving conditions with confidence. Equipped with 17-inch Carbonized Gray painted aluminum wheels wrapped in all-season tires, it balances rugged style and everyday practicality. Inside, cloth front bucket seats feature an easy-to-clean design, enhancing comfort and convenience during your adventures. Safety is prioritized with advanced features including autonomous cruise control with lane centering, pre-collision assist with automatic emergency braking and pedestrian detection, a lane-keeping system, and a rear camera to support parking and maneuvering. Technology and entertainment are well represented through the Ford Connectivity Package, which includes a one-year subscription, a primary touchscreen display with SYNC 4, Bluetooth wireless audio streaming, SiriusXM with 360L, internet radio, and voice-activated controls for a connected and enjoyable driving experience. This Bronco Sport Big Bend blends rugged capability with thoughtful features to meet the needs of drivers seeking both adventure and everyday functionality.