Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Introducing the 2026 Ford Expedition Max Active, an exceptional full-size SUV designed for modern families seeking unparalleled capability and comfort. Dressed in a striking Glacier Gray Metallic Tri-Coat exterior, this vehicle complements its sophisticated Black interior with style and elegance. Equipped with a robust 3.5L 6-cylinder engine, the Expedition Max Active delivers impressive power and performance for both city driving and long road trips. Safety is paramount, and this model comes with advanced features including BlueCruise autonomous cruise control for hands-free driving, forward collision warning with left turn assist, and pedestrian detection technology to enhance your peace of mind. The rear camera with washer ensures clear visibility while reversing, adding an extra layer of convenience. With its spacious interior and versatile design, the 2026 Ford Expedition Max Active is perfect for those who refuse to compromise on comfort or safety. Experience a vehicle that truly embodies excellence in performance and innovation. Discover the Ford Expedition Max Active today and elevate your driving experience.




