Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford Explorer Active in Star White Metallic Tri-Coat pairs a refined Dark Space Gray interior with distinctive 18-inch Sparkle Silver-painted aluminum wheels and P255/65R18 all-season tires for a confident presence on and off-road. Powered by a 2.3L EcoBoost I-4 engine delivering 300 horsepower and paired with a smooth 10-speed automatic transmission, it offers capable performance alongside a GVWR of 5,940 lbs. The cabin features unique cloth heated captain's chairs designed for comfort and convenience throughout every journey. Advanced safety is well integrated with Autonomous Cruise Control featuring Lane Centering, Pre-Collision Assist with Pedestrian Detection, a Rear Mounted Camera, Lane-Keeping System, and Rear Cross-Traffic Braking for collision mitigation. Technology and entertainment are equally highlighted with a primary touchscreen display, Bluetooth wireless audio streaming, internet radio capability, external memory controls, and active noise cancellation that enhance connectivity and cabin quietness. This model's blend of comfort, advanced driver assistance systems, and efficient powertrain makes it a practical choice for those seeking versatility combined with modern convenience and safety technologies.