Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford F-150 Platinum SuperCrew 4WD combines powerful performance with refined luxury. Finished in Star White Metallic Tri-Coat, it features a 3.5L PowerBoost full-hybrid V6 engine delivering 420 horsepower through a 5.5-foot box, offering a balance of strength and efficiency for a variety of driving needs. Inside, the cabin highlights unique multi-contour leather bucket seats for comfortable seating, complemented by 20-inch painted gloss Ebony Black wheels wrapped in 275/60R20 BSW all-terrain tires that provide both style and capability. The Ford Connectivity Package with a one-year included subscription enhances your driving experience by integrating seamlessly with SYNC 4 technology, which includes a primary touchscreen display, external memory control, and Bluetooth wireless audio streaming. Safety is a priority with advanced features such as Pre-Collision Assist with Pedestrian Detection, Lane Keeping Alert, Cross-Traffic Alert with Reverse Brake Assist to help mitigate collisions, and a rear-mounted reverse camera for added visibility. The B&O Sound System by Bang & Olufsen offers premium audio quality alongside TV receiver and streaming capabilities, ensuring entertainment options on the go. This F-150 Platinum is equipped to provide comfort, technology, and safety in a well-rounded package suited for both daily driving and demanding tasks.