Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Experience the robust capability of this 2026 Ford F-150 LARIAT, expertly designed for those who demand both performance and style. The striking ruby red metallic tinted clearcoat exterior paired with a sleek black interior creates a bold aesthetic that's sure to turn heads. Under the hood, this F-150 is powered by a highly efficient 3.5L V6 EcoBoost engine, delivering an impressive 382 horsepower. The electronic 10-speed automatic transmission ensures smooth shifting and responsiveness, making every drive a pleasure. Equipped with the Ford Connectivity Package, enjoy seamless access to advanced technologies, along with the SYNC 4 system that allows for easy control of your infotainment needs. The B&O Sound System by Bang & Olufsen enriches your listening experience, while the primary display touchscreen simplifies navigation and connectivity. Safety is paramount in the F-150 LARIAT, featuring essential systems such as Pre-Collision Assist with Pedestrian Detection, Cross-Traffic Alert with Reverse Brake Assist, and Lane Keeping Alert, providing peace of mind on every journey. With 18' chrome-like PVD wheels and rugged 275/65R18 A/T tires, this truck is built to tackle various terrains. The ActiveX trimmed bucket seats and generous payload capacity further enhance comfort and utility. This F-150 is ready for your next adventure.