Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Introducing the 2026 Ford F-150 STX, an ideal blend of performance and modern features, designed to enhance your driving experience. Dressed in a striking Agate Black Metallic exterior, this 4WD SuperCrew boasts a powerful 2.7L EcoBoost V6 engine that delivers 325 horsepower, ensuring you have the capability needed for any adventure. The Ford Connectivity Package provides enhanced technology access with a full year included, making it effortless to stay connected on the go. The advanced SYNC 4 system adds an intuitive touchscreen interface, facilitating seamless control of your entertainment and connectivity options. With Bluetooth wireless audio streaming and internet radio capabilities, you'll enjoy a premium audio experience at all times. Safety is paramount in the F-150 STX, equipped with essential features including Pre-Collision Assist with pedestrian detection, Lane Keeping Alert, and Cross-Traffic Alert with Reverse Brake Assist. These systems are designed to keep you and your passengers safe on the road. Further enhancing its appeal are the 18' Gloss Black Wheels and unique sport cloth front seats, combining style and comfort. With a remarkable payload capacity of 6,650 lbs and all-terrain tires, this truck is ready for work or play. Experience the balance of rugged capability and advanced technology with the 2026 Ford F-150 STX.