Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Experience the power and capability of the 2026 Ford F-150 LARIAT, designed for those who demand both performance and comfort. This Lariat 4WD SuperCrew model, finished in a sophisticated marsh gray exterior, is equipped with a robust 5.0L V8 engine that delivers an impressive 400 horsepower, ensuring you have the strength needed for any task. Step inside to discover a spacious interior complemented by ActiveX Trimmed Bucket Seats, enhancing your drive with comfort and style. The Ford Connectivity Package, included for one year, elevates your driving experience while the advanced SYNC 4 infotainment system keeps you connected, featuring a primary display touchscreen and Bluetooth wireless streaming. The premium B&O Sound System by Bang & Olufsen ensures every journey is accompanied by exceptional audio quality. Safety is paramount in the F-150 LARIAT, equipped with features such as Pre-Collision Assist with Pedestrian Detection, Lane Keeping Alert, and Cross-Traffic Alert with Reverse Brake Assist. These systems work harmoniously to keep you and your passengers protected on the road. With 18' Chrome-Like PVD Wheels and all-terrain tires, this truck not only performs well but also looks great. Whether you're navigating daily commutes or tackling off-road adventures, the 2026 Ford F-150 LARIAT is ready for it all.