Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford F-150 XLT SuperCrew 4WD combines robust capability with advanced technology, featuring a 3.5L EcoBoost V6 engine delivering 382 horsepower for confident performance. Its Agate Black Metallic exterior complements the 18' painted aluminum wheels wrapped in all-terrain tires, designed to handle various driving conditions with ease. The 5.5-foot bed offers practical cargo space, making this truck well-suited for work and daily utility. Equipped with the Ford Connectivity Package and SYNC 4, this F-150 keeps you connected and in control through its intuitive touchscreen interface, Bluetooth wireless audio streaming, and internet radio capability. Safety is enhanced with Pre-Collision Assist featuring Pedestrian Detection, Lane Keeping Alert, Cross-Traffic Alert with Reverse Brake Assist, and a rearview camera, all contributing to a secure driving experience. Brake assist adds further confidence during sudden stops. Inside, the cloth 40/20/40 front seats provide comfort and flexibility, while the electronically controlled 10-speed automatic transmission ensures smooth shifts and efficient power delivery. Entertainment options include an AM/FM stereo with SiriusXM 360L and external memory control, allowing for diverse media choices on the go. This F-150 balances practical features and modern technology to meet the demands of both work and leisure.