Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford F-150 XLT SuperCrew combines robust performance with modern technology and thoughtful comfort. Finished in Antimatter Blue Metallic, it features a spacious black interior with medium dark slate accents, paired with a 5.5-foot box for versatile cargo options. Powered by a 3.5L EcoBoost V6 twin-turbo engine delivering 420 horsepower, this 4WD pickup offers strong capability for both work and daily driving. Equipped with the Ford Connectivity Package and SYNC 4, the F-150 provides seamless smartphone integration, Bluetooth wireless audio streaming, and access to internet radio and TV streaming services through its responsive touchscreen display. Safety is prioritized with Pre-Collision Assist including pedestrian detection, Lane Keeping Alert, Cross-Traffic Alert with Reverse Brake Assist, and a rear-mounted reverse camera to enhance awareness. The exterior rides on 18-inch painted aluminum wheels with 275/65R18 all-terrain tires, balancing style and off-road readiness. Additional standard safety features like brake assist further contribute to driver confidence. For drivers seeking a capable, tech-forward full-size truck, this F-150 XLT offers a comprehensive package of performance, connectivity, and safety.




