Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford F-150 XLT SuperCrew 4WD features an Agate Black Metallic exterior complemented by an Ebony interior, combining style with rugged capability. Powered by a 3.5L EcoBoost V6 engine producing 420 horsepower, it delivers a confident driving experience with efficient performance thanks to its twin-turbocharging and advanced variable valve timing. Equipped with the Ford Connectivity Package including one year of service and the advanced SYNC 4 system, this F-150 offers seamless smartphone integration, internet radio, and wireless Bluetooth audio streaming for entertainment on the go. The 18-inch painted aluminum wheels paired with 275/65R18 BSW all-terrain tires enhance both appearance and traction across varied surfaces. Safety is well-addressed with features such as Pre-Collision Assist with Pedestrian Detection, Lane Keeping Alert, Cross-Traffic Alert with Reverse Brake Assist, and a rear-mounted reverse camera, all contributing to increased driver awareness and confidence. Brake assist further supports responsive stopping power in critical situations. Inside, a touchscreen primary display enables intuitive control of vehicle functions and media. This F-150 balances durability, technology, and safety, making it a practical choice for those needing a dependable and connected full-size pickup.