Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford F-150 LARIAT SuperCrew 4WD features a Marsh Gray exterior complemented by a Black and Medium Dark Slate interior, offering a refined and practical combination. Powered by a robust 3.5L EcoBoost V6 engine with 382 horsepower, it delivers strong performance aided by twin turbochargers and advanced direct injection technology. Equipped with the Ford Connectivity Package including SYNC 4, this pickup provides seamless smartphone integration and an intuitive touchscreen interface, enhanced by the premium B&O Sound System for exceptional audio quality. The modern entertainment setup also supports wireless Bluetooth streaming and external memory control, along with TV receiver capabilities. Safety is prioritized with advanced features such as Pre-Collision Assist with Pedestrian Detection, Lane Keeping Alert, Cross-Traffic Alert with Reverse Brake Assist, and a rear-mounted reverse camera, contributing to greater confidence behind the wheel. Additionally, the Brake Assist system supports controlled stops in critical situations. Designed for utility, this LARIAT includes the Tow/Haul Package and a Tough Bed Spray-In Bedliner, protecting the 5.5-foot box and enhancing durability. The 7,100-pound payload capacity and a Front License Plate Bracket complete a well-rounded package that balances power, technology, and practical features for demanding tasks and everyday driving.