Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford F-150 LARIAT 4WD SuperCrew features a striking Antimatter Blue Metallic exterior complemented by a refined black interior and 18' chrome-like PVD wheels with all-terrain tires. Powered by a robust 5.0L V8 engine delivering 400 horsepower, it pairs performance with efficiency through a 10-speed automatic transmission and a 3.31 axle ratio, along with a 7,100 lbs payload package for impressive capability. Inside, the cabin offers ActiveX-trimmed bucket seats for durable comfort. Technology is highlighted by the SYNC 4 system, including a large primary touchscreen display and a one-year Ford Connectivity Package, providing seamless smartphone integration and external memory control. The premium B&O Sound System by Bang & Olufsen enhances every drive with superior audio quality, supported by Bluetooth wireless streaming and TV reception. Safety remains a priority with features such as Pre-Collision Assist with Pedestrian Detection, Lane Keeping Alert, a rear-mounted Reverse Camera, Cross-Traffic Alert with Reverse Brake Assist, and a brake assist system. This configuration balances power, advanced technology, and comprehensive safety to meet the demands of today's driver.