Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford F-150 XLT SuperCrew 4WD stands out with its striking Ruby Red Metallic Tinted Clearcoat finish and practical 5.5-foot bed. Powered by a 2.7L EcoBoost V6 engine delivering 325 horsepower, it pairs performance with efficiency through its twin-turbocharged, direct-injection design. The electronic 10-speed automatic transmission enhances responsiveness and smooth shifting. Equipped with the Ford Connectivity Package, including a one-year subscription, and an advanced SYNC 4 infotainment system featuring a touchscreen primary display, this truck keeps you connected and entertained with Bluetooth wireless audio streaming, internet radio capability, TV streaming, and external memory control. The 18-inch painted aluminum wheels paired with 275/65R18 all-terrain tires provide a confident ride and capable handling. Safety is prioritized with Pre-Collision Assist featuring Pedestrian Detection, Lane Keeping Alert, Cross-Traffic Alert with Reverse Brake Assist, a rear-mounted reverse camera, and a brake assist system. The cabin offers a practical cloth 40/20/40 front seat layout designed for comfort and versatility. With a 3.55 axle ratio and a 6,650-pound payload package GVWR, this F-150 balances power and utility to meet a variety of driving demands.