Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2026 Ford Maverick Lariat AWD SuperCrew features a striking Carbonized Gray Metallic exterior paired with a Black Onyx interior, combining style with practicality. Powered by a 2.5L I-4 DOHC engine delivering 162 horsepower, it offers efficient performance without compromising utility. Equipped with notable options including the Ford Connectivity Package with a one-year subscription, SYNC 4 touchscreen, and wireless audio streaming, this Maverick ensures a connected and enjoyable driving experience. The Power Moonroof and Power-Sliding Rear Window add to passenger comfort and convenience, while the 19-inch tires and Black Appearance Package enhance its visual appeal and road presence. Safety is prioritized with advanced features such as autonomous cruise control with lane centering, Pre-Collision Assist with pedestrian detection, lane-keeping aid, BLIS with trailer tow coverage, and a rear-mounted camera. These systems work together to provide confident handling and peace of mind on every journey. Additional practical elements include front and rear molded splash guards, a 4K Tow Package for enhanced towing capability, and the Equipment Group 501A, rounding out a well-equipped package designed to meet a variety of needs in a versatile pickup truck.