Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2027 Ford Explorer Platinum 4WD combines robust performance with refined luxury, featuring a striking Ruby Red Metallic Tinted Clearcoat exterior. Powered by a 3.0L EcoBoost V6 engine delivering 385 horsepower, it is paired with a smooth 10-speed automatic transmission for confident and efficient driving. The Platinum trim elevates comfort and convenience, enhanced by advanced safety technologies including Pre-Collision Assist with Pedestrian Detection, Lane-Keeping System, Blind Spot Assist, Rear Cross-Traffic Braking, and a rear-mounted camera to promote confident maneuvering. Inside, occupants enjoy premium amenities such as the B&O Sound System by Bang & Olufsen with HD Radio, delivering exceptional audio quality through carefully positioned speakers and supported by active noise cancellation for a quieter cabin experience. The intuitive primary touchscreen provides seamless access to entertainment and vehicle settings, paired with Bluetooth wireless audio streaming and external memory controls for personalized connectivity. With a robust gross vehicle weight rating of 5,940 lbs., this Explorer Platinum is ready for a variety of driving demands while maintaining a composed and comfortable ride. Its blend of cutting-edge technology, comprehensive safety features, and refined powertrain makes it a compelling choice for drivers seeking a well-rounded midsize SUV.




