Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Experience the power and capability of the 2022 Ford F-150 LARIAT 4WD SuperCrew, featuring a striking Iconic Silver Metallic exterior paired with a sophisticated black interior. At the heart of this impressive truck is a robust 2.7L EcoBoost V6 engine, delivering 325 horsepower along with enhanced fuel efficiency. This LARIAT trim stands out with its advanced technology and premium features. Enjoy the convenience of SYNC 4 with Enhanced Voice Recognition, allowing for seamless connectivity. Stay informed on the road with Speed Sign Recognition and the Ford Co-Pilot360 Assist 2.0, which includes features like lane centering, pre-collision assist with pedestrian detection, and reverse brake assist for added safety. The vehicle's exterior is further complemented by striking 20' Chrome-Like PVD Wheels and the Lariat Chrome Appearance Package, enhancing its bold presence on the road. Towing is made simple with the included Class IV Trailer Hitch Receiver, making this truck not only stylish but also highly functional. Inside, you'll appreciate the high-quality entertainment experience provided by the B&O Sound System by Bang & Olufsen and the intuitive primary display touchscreen. Whether navigating city streets or venturing off the beaten path, the 2022 Ford F-150 LARIAT combines luxury, capability, and cutting-edge technology to elevate your driving experience.