Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Introducing the powerful 2023 Ford F-150 LARIAT, a perfect blend of rugged capability and modern technology. This striking truck is finished in a vibrant rapid red metallic tinted clearcoat, complemented by a sophisticated tan interior, making it both stylish and functional. Known for its versatility, this model features a spacious crew cab style that accommodates both passengers and cargo with ease. Equipped with a robust 3.5L 6-cylinder engine, the F-150 LARIAT delivers impressive performance, whether on the job site or the open road. It boasts an array of standard safety features, ensuring peace of mind wherever you travel. Enjoy hands-on autonomous cruise control for effortless highway driving, while the pre-collision assist with pedestrian detection enhances your awareness on busy streets. The rear-mounted camera aids in parking and reversing, and the lane-keeping alert keeps you centered in your lane. Additionally, the reverse brake assist provides an extra layer of collision mitigation when backing up. Experience the perfect fusion of sophistication and safety with the 2023 Ford F-150 LARIAT-where capability meets comfort in one exceptional package.