Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
This 2023 Ford F-150 XL SuperCrew 4WD features a striking Atlas Blue Metallic exterior paired with a black interior, combining style and function in a versatile 5.5-foot box pickup. Powered by a 2.7L V6 EcoBoost engine, it delivers a balance of performance and efficiency suitable for both work and daily driving needs. Equipped with advanced safety technologies, this F-150 includes Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection, along with Lane-Keeping System and Post-Collision Braking to help enhance driver confidence on the road. Visibility and maneuvering are supported by a Rear View Camera and Reverse Sensing System, while fog lamps with black bezels add both function and style. Inside, the cabin features the SYNC 4 infotainment system with a responsive primary touchscreen, enhanced voice recognition controls, and Bluetooth wireless audio streaming. Internet radio capability keeps you connected during drives, and the 20-inch 6-spoke machined-aluminum wheels give this truck a strong, purposeful stance. Overall, this 2023 Ford F-150 XL SuperCrew blends practical technology, robust engine performance, and thoughtful safety features in a package designed to meet a wide range of driving demands.