Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Experience the power and versatility of this 2023 Ford F-150 LARIAT, a perfect blend of rugged performance and upscale comfort. This four-wheel drive SuperCrew truck, with its striking Agate Black Metallic exterior and sleek black interior, is equipped to stand out on any terrain. Under the hood, you'll find a robust EcoBoost 2.7L V6 engine, delivering an impressive 325 horsepower to tackle the toughest jobs. Enhanced with the Lariat Sport Appearance Package, this model features striking 20' dark alloy wheels and eye-catching running boards that deploy with ease, making a strong statement both on and off the road. The F-150 LARIAT comes loaded with advanced technology designed to elevate your driving experience. The SYNC 4 system with Enhanced Voice Recognition keeps you connected effortlessly, while wireless audio streaming ensures your favorite music is always at your fingertips. With safety in mind, features like Pre-Collision Assist with Pedestrian Detection and Lane Keeping Alert provide an added layer of security for both driver and passengers. Whether you're hauling gear for a weekend adventure or navigating the daily commute, this truck combines capability with modern conveniences, making it an exceptional choice for anyone in the market for a reliable and stylish pickup.