Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Experience the 2024 Ford Edge SEL AWD, a striking combination of style and performance in Agate Black Metallic with a sophisticated Ebony interior. This powerful SUV boasts an EcoBoost 2.0L I-4 engine offering an impressive 250 horsepower, ensuring you have the strength and efficiency needed for both city commutes and weekend adventures. Equipped with remarkable features, the Edge SEL enhances your driving experience with FordPass Connect for easy connectivity and a Heated Steering Wheel for added comfort during colder months. The cabin is upgraded with a Leather-Wrapped Steering Wheel that adds a touch of luxury, while the SYNC 4A infotainment system with Enhanced Voice Recognition keeps you effortlessly connected on the go. Safety is a priority in the Edge, which includes advanced features such as Pre-Collision Assist with Automatic Emergency Braking and Pedestrian Detection, ensuring peace of mind for you and your passengers. The Rear Mounted Camera and Lane Keeping Alert further enhance your awareness on the road. With 18' Bright-Machined Aluminum Wheels and a thoughtfully designed Convenience Package, the Ford Edge SEL AWD combines practicality and elegance for a driving experience that is truly exceptional.