Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Discover the 2024 Ford F-150 XLT, a robust and versatile pickup designed to handle both work and play. Finished in a striking Atlas Blue Metallic exterior and featuring a refined black interior with medium dark slate accents, this SuperCrew model is both stylish and functional. Under the hood, you'll find a powerful EcoBoost 2.7L V6 engine that delivers an impressive 325 horsepower, offering a perfect blend of performance and efficiency. The integrated trailer brake controller enhances your towing capabilities, making it an ideal choice for those who require power and reliability on the road. Safety is paramount in this F-150, equipped with advanced features like hands-off and hands-on autonomous cruise control, pre-collision assist with automatic emergency braking, and pedestrian detection. The reverse camera provides added convenience when maneuvering in tight spaces. Entertainment options include the intuitive SYNC 4 system with enhanced voice recognition, Bluetooth wireless streaming, and internet radio capability, ensuring you stay connected on the go. This F-150 XLT not only meets your driving needs but exceeds expectations in every aspect. Ideal for both work and recreation, this truck is ready to tackle any challenge you throw its way.




