Welcome to Pioneer Ford Sales in Platteville, Wisconsin! Family-owned and operated since 1961, we've proudly served generations of customers throughout Southwest Wisconsin and the surrounding area. For over 65 years, our commitment to honest service, community involvement, and customer satisfaction has made us a trusted destination for quality vehicles. When you shop with Pioneer Ford Sales, you're not just buying a vehicle-you're joining a family tradition built on integrity and exceptional care.
Introducing the 2023 Nissan Frontier Crew Cab SV 4x4, a versatile and capable pickup designed to elevate your driving experience. This rugged vehicle comes in a striking Deep Blue Pearl exterior, complemented by a sophisticated Charcoal interior. Powered by a robust 3.8L V6 gasoline direct injection engine, delivering an impressive 310 horsepower, this Frontier is equipped to handle both on-road and off-road adventures with ease, thanks to its 9-speed automatic transmission and reliable 4x4 capabilities. Key features include the SV Convenience Package, tow package, and 17' alloy wheels, ensuring you have the functionality and style you need. The interior boasts premium cloth seat trim, front bucket seats, and a SiriusXM/AM/FM/auxiliary/USB audio system with six speakers for an enhanced driving experience. Safety remains paramount with features such as forward collision warning with automatic emergency braking, pedestrian detection, rearView monitor camera, brake assist, and lane departure warning, providing peace of mind on every journey. Experience the ideal blend of power, comfort, and safety-schedule a test drive of the 2023 Nissan Frontier Crew Cab SV 4x4 today.




