Speaking of Ford models, you have your pick of our showroom. Our local dealership keeps a great stock of Ford trucks, and SUVs in inventory. With competitive prices offered on every new and pre-owned model for sale on our lot, you won't find a reason to visit any other dealership in Platteville.

Car Shopping Made Easy
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We Make It Easy
When you decide you are ready to get into a great Ford, we are here for you (or as far away as you want). Purchase online with our intuitive online tools, or let us do all the paper work for you. When you come to get the keys, we can have you out the door in as little as 15 minutes, but are glad to go through every detail of your car with you for as long as you like. Its all up to you.


We keep you going
Here at Pioneer Ford Sales, we are committed to giving customers the best experience possible. It starts with you! Our certified sales team is excited to help you. We start with understanding your budget and situation to get you into a vehicle that is the perfect for your lifestyle.
We have a wide selection of new and pre-owned vehicles, including: F-150, Explorer, Edge, Fusion and more. Browse our inventory online, request more information about vehicles, set up a test drive, make a service appointment or inquire about financing!
Whether you're from Platteville, Dubuque, Lancaster, Dodgeville, or the surrounding area; you will find a trustworthy staff and a business that has been family owned and operated for over 5o years.
Get in Touch
- Contact Our Sales Department: (608) 348-2409
- Monday8:30am-5:30pm
- Tuesday8:30am-5:30pm
- Wednesday8:30am-5:30pm
- Thursday8:30am-5:30pm
- Friday8:30am-5:30pm
- Saturday8:30am-12pm
- SundayClosed